Web Survey Bibliography
Title Options for Fielding and Analyzing Web Surveys
Author Schonlau, M.; Couper, M. P.
Source Statistical Science
Year 2016
Access date 04.04.2016
Abstract Web surveys can be conducted relatively fast and at relatively low cost. However, Web surveys are often conducted with non-probability samples and therefore a major concern is generalizability. There are two main approaches to address this concern: One, find a way to conduct Web surveys on probability samples without losing most of the cost and speed advantages (e.g., by using mixed mode approaches and probability-based panel surveys). Two, make adjustments (e.g., propensity scoring, post-
stratication, GREG) to non-probability samples using auxiliary variables. We review both of these approaches as well lessor-known ones such as respondent driven sampling. There are many different ways Web surveys can solve the challenge of generalizability. Rather than adopting a one-size-fits-all approach, we conclude that the choice of approach should be commensurate with the purpose of the study.
stratication, GREG) to non-probability samples using auxiliary variables. We review both of these approaches as well lessor-known ones such as respondent driven sampling. There are many different ways Web surveys can solve the challenge of generalizability. Rather than adopting a one-size-fits-all approach, we conclude that the choice of approach should be commensurate with the purpose of the study.
Year of publication2016
Bibliographic typeJournal article